Monthly Archives: February 2013

New current projects

Our team has been working hard on a range of projects. Here are

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some exciting new ones.

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Making the most of tougher economic conditions in Europe

News trends and attitudes are emerging from tougher economic times. We find that new opportunities arise for our clever Australian clients in Europe, and that Australian SMEs are working on reinforcing their competitive position in the international markets. It is definitively invigorating!

While the European market is recovering, it provides a great opportunity to establish new relationships and distribution network to be ready for full recovery.

New products and ideas are born out of hard times. At the moment, we clearly find that European business owners and professionals are looking for a point of difference.

For example, during our projects we have talked to a number of buyers in the cleantech sectors, a number of them asked us: and what else has Australia to offer in the cleantech? We are open to hear about innovations. Large multinationals in the cleantech sectors have identified Australia as a potential investment destination of their investment fund. It was quite interesting to have the same feedback from different sources.

Again in cleantech, we have obtained great results introducing an energy efficiency solution to the largest railway player in France. If your solution is a cost saver,

you are in!

In the

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tough European Automotive market, superior quality of our Australian clients products has been an advantage to obtain orders because the continuing poor quality of the competition.

We also find it very healthy and critical that today most of our Australian clients are watching carefully their costs and have made cost reduction one of their priorities to maintain a competitive position in international markets. This is what will make them successful internationally in the long term. Companies that can make their products and solutions more competitive will definitively succeed and will have a more solid position in the longer term.

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The German IT market in 2013: trends and tips by a major IT player

Michael BöckhMichael Böckh, Sales Manager at Fritz & Macziol (F&M), one of the largest German IT Partners, based in Frankfurt, will share his views of opportunities in the German IT market for 2013 and share tips for Australian IT companies to enter the German market. F&M pride themselves to be an IT Partner that is as much a specialist as a generalist, they offer an integrated portfolio of hardware, software, services and consulting in selected areas. Well over 3,000 German customers from the sectors of local government, industry, trade, services, banking and insurance receive comprehensive support from F&M advisers and project teams.


Fritz & Macziol



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An office in the UK, a springboard to continental Europe?

Yes, but do it the best way!

It’s very common for Australian companies wishing to set-up activities in Europe, to have their first “anchor” in the UK. Once they have an office set-up there, they find it hard to conquer other large European markets from there, even though it is very close geographically. We would like to give you some hints on how to make most of this great first step into the European market.

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