Monthly Archives: July 2014

Recruiting the right European distributors, take your time and be picky!

The 9 crucial steps to secure your overseas distributor

This article is a campaign against what we have seen a couple of times: A small business is approached online by an overseas distributor. So happy to potentially start exporting, the small business signs up the distributor straight away! It is a very common mistake. My message is BE PICKY! Don’t be scared to be choosy even though you are a small business. You will actually been seen by overseas buyers as a very professional company, if you explain to potential distributors that you are evaluating several distributors in the market before making a decision. They will rather think that you know what you are doing. And it creates a very sane competitive tension in the market.

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