4 tips to boost your European distributors sales
For a small high tech business the difficulty is often to provide sufficient support to your overseas distributors or agents with limited resources and without a local presence in Europe. At the same time, having to distribute a large range of products you want to make sure your distributors remain engaged and that they keep focusing on the sales of your product.
Over the years I found that clients of ours who were reluctant to have multi-lingual marketing and technical collaterals found it harder to convince overseas distributors sales team to market their product. The easier you make it for them to promote your product the better the sales outcome for your business. Basically, in Europe if you give them the tools they need in their own language you will straight away gain their trust and your credibility will increase immediately.
We are not only talking here about the regular marketing brochure, this goes without saying that it is required. Importantly, in the high-tech world how do you make sure the highly technical and innovative can be easily understood by a large number of people?