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Leading Australian Business Export consultant and author, Christelle Damiens, takes you on a journey to exporting to the European Market and creating a successful international business. Discover if your business is ready, how and when to move overseas.
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Simple ways to gather market intelligence
There is a lot of information that is at your fingertips and that is very useful to collect and analyse when you get ready to export to Europe. Small businesses underestimate the mine of information they can already gather inside their organisation and in their local market.
This article gives simple ways to prepare your business for the European market
The importance of engaging your team in the process
Being successful in overseas markets can be a long journey for Australian companies. It is crucial for a small business that the export strategy is well communicated internally and is accepted by the team. Read below a success story of one of my clients who finally managed to achieve great European market sales, based on a well supporting Australian team.
Exportia spoke with Thierry Verine, Director of Intuitive Care – belonging to the Berger-Levrault group – about current trends in the healthcare and e-health system in France.
Intuitive is a major player in France in emergency services, with its solution Resurgences
now used by about 100 hospitals and clinics in France. Resurgences, provides a patient management system based on an intranet and extranet solution for emergency departments
4 tips to boost your European distributors sales
For a small high tech business the difficulty is often to provide sufficient support to your overseas distributors or agents with limited resources and without a local presence in Europe. At the same time, having to distribute a large range of products you want to make sure your distributors remain engaged and that they keep focusing on the sales of your product.
Over the years I found that clients of ours who were reluctant to have multi-lingual marketing and technical collaterals found it harder to convince overseas distributors sales team to market their product. The easier you make it for them to promote your product the better the sales outcome for your business. Basically, in Europe if you give them the tools they need in their own language you will straight away gain their trust and your credibility will increase immediately.
We are not only talking here about the regular marketing brochure, this goes without saying that it is required. Importantly, in the high-tech world how do you make sure the highly technical and innovative can be easily understood by a large number of people?