Australia and the Netherlands: Base for Australian companies in a Changing Europe

 Australia and the Netherlands: Base for Australian companies in a Changing Europe

On the 24th of May, We look forward to seeing you for breakfast together with the Dutch Consulate-General, our partners PwC and the Netherlands Foreign Investment Agency (NFIA).

We will share with you how we generate multimillion Euros for Australian companies by setting up a high-performing European distribution network.

Please RSVP to Adeline (NFIA) at tan@nfia-singapore.com
Questions? Please email tan@nfia-singapore.com

See details attached.

Christelle Damiens is a French-born, Australian citizen and a senior specialist in exporting. She likes to share her experiences, tips and travels while undertaking business development for small Australian businesses in Europe. Her clients are predominantly high-tech with technologies that are often a revolution in their own industry.

Email Christelle here

Go Export Ready – Is Your Business Export Ready?

by Christelle Damiens

Hosted by the Adelaide Hills Business Centre

Leading Australian Business Export consultant and author, Christelle Damiens, takes you on a journey to exporting to the European Market and creating a successful international business. Discover if your business is ready, how and when to move overseas.

Register now on :

Cost=$33pp

Full details and bookings here

Christelle Damiens is a French-born, Australian citizen and a senior specialist in exporting. She likes to share her experiences, tips and travels while undertaking business development for small Australian businesses in Europe. Her clients are predominantly high-tech with technologies that are often a revolution in their own industry.

Email Christelle here

Project Manager Wanted!

The Exportia team is growing!

We are recruiting a new Project Manager. Check on our Talent Page. This might be the job for you or forward to a friend!

 

Christelle Damiens is a French-born, Australian citizen and a senior specialist in exporting. She likes to share her experiences, tips and travels while undertaking business development for small Australian businesses in Europe. Her clients are predominantly high-tech with technologies that are often a revolution in their own industry.

Email Christelle here

Choosing the Right Country in Europe

by Christelle Damiens

In the first of our “Go to Europe” series, we discussed the importance of choosing a product that will be successful in the European marketplace. Once your company has committed to that product, you need to decide which country to target. Contrary to popular belief, European countries differ quite greatly from one another in hi-tech markets. For example, if your company has created a new innovation for aircrafts, your product would fit best in France’s growing aeronautics market.

To help you navigate the process of finding the right country to target, we have created a simple five-step checklist:

1. Look at your incoming inquiries

Where are the majority of your website inquiries coming from? If there is an overwhelming amount from a particular country, there is likely a reason for that.

2. Look at your Google Analytics

This feature allows you to see where the top hits on your website come from. Analyze your webpage statistics and try to find common trends in the data.

3. Find your target industries

In which European countries are your target industries? The demand for various industries certainly differs across borders.

4. Reach out to current clients

One of your most valuable channels is your current customer base. They will provide a unique perspective on expansion to Europe, and might even help you introduce your product to the European market.

5. Identify criteria to select the best markets

Understanding what criteria is important for your product will allow you to narrow down the options and focus on certain aspects.

Aside from the tips we have provided, there are many other areas that your company could analyze. Choosing the right country will gateway you to big opportunities, so it is okay to spend a little more time researching each country. For more information go to: http://exportia.com.au/downloads/

Christelle Damiens is a French-born, Australian citizen and a senior specialist in exporting. She likes to share her experiences, tips and travels while undertaking business development for small Australian businesses in Europe. Her clients are predominantly high-tech with technologies that are often a revolution in their own industry.

Email Christelle here

Understanding your Product’s Potential in Europe

The European market is thriving with business opportunities, but Australian companies are often intimidated by the cultural differences and barriers to entry. As an international consulting firm, Exportia helps small business in hi-tech industries increase their sales in the European market.

Exportia has created a “Go To Europe” framework for this process through its innovative 7 Pillar model, which includes factors like choosing the right country and developing effective marketing strategies. In the next few weeks, we will walk you through the stages of our framework, beginning with Product.

Pillar #1: Product

One of the major aspects in hi-tech industries is a product’s compliance. It is always easier to pass European certifications if the product has been evaluated at an early stage of development. For a company to become successful, it must have a strong understanding of its product positioning. What problem is the product solving and for which industry? Where does it stand among its competitors? How will it have opportunities to thrive in the marketplace?

A company should first test the uniqueness of its product in its home market. Since the world has become extremely globalized, it is very common that the product will have a niche in Europe as well. Entering the European market isn’t an easy feat, but a company’s greatest market may just as well be there. The best way to prepare is to conduct research and truly understand where a product stands in the market.

Learn more in the Downloads section of our website at: www.exportia.com.au/Downloads

Christelle Damiens is a French-born, Australian citizen and a senior specialist in exporting. She likes to share her experiences, tips and travels while undertaking business development for small Australian businesses in Europe. Her clients are predominantly high-tech with technologies that are often a revolution in their own industry.

Email Christelle here