Christelle Damiens



Christelle Damiens founded Exportia in 2006, shortly after Christelle migrated from France to AustraliaAfter 6 years in sales at IBM Paris, she decided to turn her back to a successful corporate career to go back to her passion for international business and to focus particularly on small businesses. She found that her past sales experiences in Europe in a high-tech environment, her ability to communicate in five languages meant that she had a lot to offer Australian Small and Medium Enterprises. Christelle knows that Australian SMEs are looking to grow internationally, but they often lack the time and financial and human resources to take the step.  Over the years by working with dozens of Australian high-tech companies, she has developed a framework and a set of tools tailored to the needs of technology companies that enable them to export successfully to Europe.

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Christelle is the author of “Ready, Tech, Go! The definitive guide to exporting Australian technology to Europe, which is now available on Amazon , Kobo and IBook.


Are you a small technology business owner wanting to take your business to the European market? Do you find it hard to get any practical information about how to get in front of the right decision makers and how to convince them? Or maybe you’ve done the trip to Europe, but nobody gets back to you when you are back home? Ready, Tech, Go is a pragmatic guide based on the experience of business owners in your industry, taking their business to the European market.

It provides you with a step-by-step process to secure every milestone on the export journey, to lower risk and maximize results.

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Guest Speaker

For the last ten years, Christelle has conducted a range of workshops and presentations about exporting and about the European market.

She is able to present covering a range of subjects:

Export readiness
Recruiting, managing and motivating European distributors
Choosing the Right European market for your business
Exporting technology
Exporting for small businesses
Choose the right European market for your business
Exporting to Europe



Christelle at KPI Pitchfest

Judges comments from KPI Pitchfest


Christelle is able to comment on the following subjects: small businesses in the export game, exporting technology to Europe, B2B to Europe, European markets, Australian exports to Europe. Successes and failures of Australian companies in Europe.