Exportia Lab: Preparing for European Tradeshows
16 years of working on businesses from around the world in Europe, my team and I are acutely aware that strategic partnerships are often formed during Trade Shows in Europe. We have seen this trend for every single client, they met their best distributor at a show. They came across a large customer at a conference. It is a recurring trend. For this reason and also because European shows are back in a big way in 2023, I think it’s important to hold an Exportia LAB on this topic.
Good planning, clever marketing and lead generation, and effective follow-ups will be critical for you to achieve success during a European show. During this Exportia LAB, we are going to talk about:
1- optimal planning
2- scheduling meetings
3- What you need on your booth
4- Marketing activities you should do at the show
5- Effective Customer Relationship Hacks
6- Follow-ups
Speaker:
Christelle Damiens
Managing Director @Exportia
Christelle Damiens is the Managing Director of Exportia, which provides an outsourced European Sales & Marketing team to Australian B2B manufacturing and technology companies. She is also an award winning author and a business speaker. Her second book “The four steps to generate your first million euros in sales’ won the Australian Business Book Award 2020 in the Communications and Sales category and was a finalist in the Entrepreneurship & Small Business Category, as well as an Amazon best seller. www.exportia.com.au
To learn more, visit : christelledamiens.com
