Get ready for Medica 2023

Medica, the world’s leading medical trade fair, is fast approaching, and now is the time to prepare for Medica strategically. With over 81,000 visitors from 73 countries, this global event provides an excellent opportunity to connect with distributors, buyers, and healthcare decision-makers. Whether you are exhibiting or attending, having a well-structured plan will help you maximize your success.

This guide will walk you through the key steps to prepare for Medica, from setting your objectives to generating leads and following up effectively.

1. Define Your Objectives and Target Markets

Before heading to Düsseldorf, take the time to clearly define your goals for the event:

• Are you looking for distributors to expand in Europe?
• Do you want to connect with hospital buyers, procurement teams, or industry leaders?
• Are you launching a new medical technology or software?

Once your objectives are clear, identify your priority European markets. Medica is a European-focused show, and many visitors will be from key MedTech markets like Germany, the Netherlands, Italy, France, and the UK. Prioritizing the right countries will help you focus your networking efforts.

2. Research and Pre-Schedule Meetings

Medica is busy, and walk-in traffic alone won’t generate the best results. The most successful companies prepare for Medica by securing meetings in advance.

• Contact potential partners, distributors, and clients before the event.
• Use the Medica exhibitor list to identify key contacts.
• Leverage LinkedIn and industry connections to schedule meetings ahead of time.

If you are attending with an exhibition booth, set up a pre-event marketing campaign to drive traffic to your stand.

3. Optimize Your Trade Show Booth

If you are exhibiting, make sure your booth stands out and is well-equipped:

• Have printed materials but limit them—use QR codes to provide digital brochures.
• Make sure your team is well-trained and aligned on key messages.
• Have a German-speaking representative to engage effectively with local visitors.

Visitors to Medica often include Distributors, Medical Buying Groups, and Procurement Officers, so be ready to answer questions about regulations, certifications, and distribution models.

4. Generating Leads at Medica

One of the best ways to prepare for Medica is by setting up an effective lead generation strategy.

• Categorize your leads as High, Medium, or Low priority.
• Collect contact details efficiently, using lead scanning devices or a CRM system.
• Ask for GDPR-compliant opt-ins for future marketing follow-ups.

Your booth should not only attract potential clients but also make it easy for them to engage and share their contact details.

5. Post-Medica Follow-Up Strategy

Many companies fail to capitalize on their Medica experience because they don’t follow up properly. To make the most of your efforts:

• Follow up within a week with personalized emails and meeting recaps.
• Schedule calls or next steps based on lead priority.
• Add leads to your CRM and marketing automation systems.

A structured follow-up plan will ensure that Medica delivers long-term value for your business.

Final Thoughts

To make the most of Medica, start preparing at least two months in advance. Define your goals, target markets, and meeting strategy before the event. At the show, focus on effective networking, booth engagement, and lead generation. Finally, a strong post-event follow-up plan will help convert Medica contacts into real business opportunities.

If you need help in making the most out of trade shows, feel free to contact us: Exportia

Start Your Medica Preparation Today!

Are you ready to prepare for Medica and maximize your impact? Take action now and ensure your MedTech business thrives in the European market!