Distributor Series: Activating your Distribution in Europe (4 of 5)

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For the last ten years I have been working with Australian small businesses from high-tech sectors, from medical devices, biotechnologies, clean technologies, ICT to electronics and advance manufacturing. What always stroke me during these ten years, was always the difficulty for small businesses to generate a high level of sales from these distributors. Now is the time to stop the debacle! In this series I am going to cover a simple process to make your distributors work for you.

In the initial stages, you may not need a very sophisticated distributor programme. The focus will mainly be hand-holding your distributor. Remember that they have other products to sell and naturally their sales representatives won’t focus on a hard sell. As a new product in their range, they may feel that it is a harder sell than their usual products range.

Grab a copy of Christelle Damien’s Amazon Best Seller “Ready, Tech, Go! The definitive Guide to Selling Australian Technology to Europe. Just go here: https://amzn.to/2TFid6A

For more information, email us at: christelle.damiens@exportia.com.au