Selling successfully in Europe with eCommerce Episode – 1/3: Managing Euro Exchange Risk with Ebury

Having an e-commerce site up and running to get traction with European customers has been a successful strategy in the last two years. Europeans have embraced e-commerce in a big way in the last two years.

E-commerce offers plenty of opportunities but also creates a number of risks.

In this first episode of a series of 3, we joined forces with Ebury to tackle the Euro to Dollar exchange rate risk. We also looked at cash flow management.

Our guest and co-host Martin Rush shared a very practical case study of an Australian company running their e-commerce site.