The 4 Key Methods to Deliver Highly Targeted European B2B Leads

Since 2006, Exportia has been delivering European B2B leads to its customers in highly technical and innovative sectors. To do that successfully we have constantly implemented a rigorous and tailored approach for each of our customers. And the Lead Generation magic happens by combining these 4 methods:

When you enter the European market, it is strategic to know your market, and hence build direct contact with your potential customers. By potential customers I mean potential end-users of your product or solution. Carefully creating a list of European companies that match your Ideal Customer Profile in the European that we have decided to focus on is the golden standard. Based on your unique positioning and your track record we craft a very targeted approach to these leads. By directly knowing and addressing what’s top of mind for them and explaining how we can help them, we received invaluable feedback. This way we refine our craft and are in a better position to build a meaningful relationship with this prospective customer. This is how we generate hot leads that perfectly match the profile of customer you want.

Once we have set-up your high-performing European distribution network, we build trustworthy relationships with your distributors’ sales teams. We work with them and hold their hands in the process of selling your product. It means that the European distributors’ sales team becomes a powerful extension of your team and they start generating leads for you. They are keen on selling your products, they have been trained and ready! This is how you can scale your lead generation process in Europe.

Like well oiled mechanics, we also have developed the expertise in generating powerful lead generation at European conferences and trade shows. They are still a great way to boost lead generation and sales in Europe. We have generated hundreds and thousands of European leads over the years. The key in this method is to carefully select the best conferences and trade shows. It just means you need to follow where your customers go!

At all times respecting data privacy is a key element to keep the trust from European leads. Without trust, you cannot convert leads into sales. Compliance with the European General Data Privacy (GDPR) is key and has to be observed at all times.

Contact us today so that we can put you on the right track with your European B2B lead generations campaign. Since 2006, the Exportia team has delivered year after year campaigns that deliver results.