Exportia Lab: Working with European Key Opinion Leaders (KOLs)

Introducing a brand new piece of technology into the European market can be challenging most of the time. At Exportia, it is part of our job to tackle these challenges that come with launching in the European market innovative technologies developed by small and medium businesses. In our experience, it is actually possible to lobby and get a local set of regulations changed. We have done it a number of times and that’s with the help of Key Opinion Leaders (KOLs) or commonly known as Influencers.

In this recording we discussed and shared the following:

• How to get local regulations to change in favour of your businesses
• How to leverage a network of KOLs
• Effective ways in picking the right KOLs
• Getting a Key Opinion Leader (KOL) to buy-in, do a trial or directly use your technology