Market Testing Question with experienced exporters

These are the interviews that will enable me to test my central question for book 4.These interviews are crucial to guide the book and what people need in the book.

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Given your experience with distribution what do you think are the key elements to a successful distribution?

What about distribution in an overseas market? Do these elements differ when it comes to an overseas market

How did you go about setting up distribution in overseas markets?

What do you wish you had known before you set-up your distribution/channel partners?

What were the challenges in …

The set-up?

The growth of the network?

The management of the distribution / partnership?

What makes a distribution partnership pass or fail?

Let’s think about your business model as an ecosystem for a minute. What are the elements that are part of this ecosystem? There is your business, your clients, your distribution partners, your competitors, What are the other elements that have an impact on your ecosystem?

A negative impact?

A positive impact?

Looking back at the time when you built a B2B ecosystem for your (former) business , what were the challenges while doing so in overseas markets?

What are the advantages of building an ecosystem particularly in overseas markets in comparison to building a direct model (building a direct sales team to target customers directly?)

Market Testing Question with experienced exporters

What were the challenges in …

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