Small and medium businesses have limited resources, and more often than not, they handle all their customer inquiries in house when it comes to export sales. They provide sales, product, technical, and even admin support to their customers. Here are the 7 key factors to help you boost your European sales with the power of [...]
Now that you have activated your distributors by generating leads for them, by identifying your future sales champions for them, it’s time to manage them more closely. The objective is now to make sure that this partnership is working. For that, you need to manage them. The way you manage your distributors is first by establishing [...]
In my experience working with small businesses, the most typical mistake after they pick a distributor, is that they believe the job is over. Activating distribution channels is one thing I help my clients with. By doing this, you are securing your distributor’s attention. Keep in mind distributors have other things to promote, and their [...]
I have worked with many small Australian businesses in high-tech industries, ranging from medical devices, biotechnology, clean technologies, ICT to electronics and advanced manufacturing during the past fifteen years. I noticed the common mistake they commit is hiring the first European distributor they come across when they decide to export. They believe hiring a distributor [...]
