Distributor Series: Profiling your Distributor (1 of 5)

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For the last ten years I have been working with Australian small businesses from high-tech sectors, from medical devices, biotechnologies, clean technologies, ICT to electronics and advance manufacturing. What always stroke me during these ten years, is always the difficulty for small businesses to generate a high level of sales from these distributors, and in our case European distributors. That would often mean, a lot of investment in the overseas market to get the distributor on board and once on-board, sales would be disappointing.

In this first Episode, we will focus on the first step in this process. Profiling your ideal distributor is a great exercise to start with.

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For more information, email us at: christelle.damiens@exportia.com.au