Accessing EU funds as a non-Europe based business

Expanding into Europe presents a valuable opportunity for businesses worldwide, but securing financial support can be a challenge. Many exporters outside of Europe are unaware that they can tap into European Union (EU) funding to fuel their growth in the region.

In this article, we explore how non-Europe-based businesses can access EU funding, the key programs available, and the practical steps required to become eligible.

Can Non-Europe Based Businesses Access EU Funding?

The simple answer is yes, but with some conditions. The EU primarily funds projects that benefit the European market and align with its strategic priorities. This means that businesses based outside of Europe must find the right approach to become eligible for financial support.

Pathways to EU Funding for Non-European Companies

Direct Eligibility – In some cases, EU funding calls explicitly allow businesses from non-EU countries to apply. If a call for proposal specifies that companies from your country can participate, then you can apply directly.
Consortium Participation – A more common route is to partner with European organizations. Many EU-funded projects require a consortium of businesses, universities, or research institutions from different countries. Non-EU businesses can often join as subcontractors or provide expertise in a specific area.
Expert or Service Provider Roles – Even if a company is not part of a full-fledged project, they may still be able to participate as an expert or subcontractor to provide specific services within a funded initiative.
Establishing a European Presence – If your long-term goal is to expand into Europe, setting up a subsidiary in the EU can increase eligibility for funding. Many national and regional programs also provide incentives for foreign businesses looking to establish operations within the EU.

Key EU Funding Priorities for Businesses

EU funding programs are structured around strategic priorities. Businesses operating in these areas have a higher chance of securing financial support.

1. Green and Sustainable Technology

Sustainability is at the core of EU funding initiatives. Projects aligned with the EU Green Deal, which aims to make Europe climate-neutral by 2050, receive strong financial backing. If your business focuses on:

Renewable energy
Carbon reduction technologies
Sustainable manufacturing
Circular economy solutions

Then, EU funds could be available to support research, development, and market entry efforts.

2. Artificial Intelligence and Digital Transformation

With the increasing importance of AI, automation, and digitalization, the EU funds projects that enhance:

Cybersecurity and data protection
AI-driven solutions for industry and healthcare
Digital literacy and workforce upskilling
Bridging the digital divide in Europe

Businesses offering software solutions, digital platforms, or AI-driven services can tap into this funding.

3. Health and Biotechnology

The COVID-19 pandemic accelerated EU investments in health technology and innovation. Funding is available for:

Digital health and telemedicine solutions
Biotechnology and medical device development
Pharmaceutical research and vaccine production

4. Advanced Manufacturing and Industry 4.0

Businesses involved in robotics, automation, smart factories, and industrial innovation can benefit from EU funding. Programs like Horizon Europe and EIC Accelerator support companies bringing cutting-edge manufacturing solutions to the European market.

5. Food Safety and Agri-Tech

Ensuring food security and sustainability is a major EU priority. Funding is available for:

Advanced food processing technology
Sustainable agriculture solutions
Food safety and traceability innovations

Companies involved in food manufacturing, safety compliance, or agri-tech should explore EU funding options.

How SMEs and Startups Can Apply for EU Funding

Many of the EU’s funding initiatives specifically support small and medium-sized enterprises (SMEs), recognizing them as key drivers of innovation.

Best Practices for SMEs Seeking EU Funding

Identify the Right Funding Program – There are various funding programs available, such as:
- Horizon Europe – Supports research and innovation in science and technology.
- EIC Accelerator – Provides funding for innovative SMEs and startups.
- Digital Europe Programme – Funds digital transformation projects.
- European Innovation Council (EIC) – Supports breakthrough innovations.
Join a Consortium – Most EU programs require international collaboration. SMEs should partner with European businesses, research institutions, or industry organizations to increase their chances of securing funding.
Demonstrate European Market Impact – Since EU funds are designed to benefit Europe, proposals should clearly outline how the project will contribute to EU economic, environmental, or social goals.
Leverage University Partnerships – Many universities in Australia, the US, and Asia already collaborate with European institutions under Horizon 2020 and Horizon Europe. If your company is linked to a university partner, you may be able to leverage these existing research relationships.
Use EU Funding Portals – The EU provides centralized funding platforms where businesses can search for open calls for proposals. Two key resources include:
- Funding & Tenders Portal (https://ec.europa.eu/info/funding-tenders)
- Enterprise Europe Network (https://een.ec.europa.eu)

Case Study: How an Australian Pharma Manufacturer Secured EU Funding

An Australian pharmaceutical manufacturing company aimed to enter the European market and supply advanced drug delivery systems to EU-based pharma companies. To achieve this, they:

Partnered with European research institutions under a Horizon Europe project.
Provided expertise in biotech and drug formulation as part of an international consortium.
Leveraged university partnerships with Melbourne and Sydney Universities, which were already involved in EU projects.
Became a subcontractor for an EU-funded research initiative.

Through this approach, the company gained access to EU funding while expanding its business connections and customer base in Europe.

Can EU Funds Help Non-EU Businesses Set Up Manufacturing in Europe?

Yes. Non-EU companies looking to establish manufacturing facilities within the EU can access regional and national funding programs in addition to EU-level grants.

Steps to Access Funding for Manufacturing in the EU

Identify a Suitable Location – Some EU member states provide incentives for foreign businesses to invest in local manufacturing.
Apply for European Innovation Fund (EIF) Grants – This fund supports industrial projects, particularly in sustainability, clean energy, and advanced manufacturing.
Explore Regional Development Funds – Some EU regions offer tax incentives, grants, or subsidies to attract foreign manufacturers.
Engage with Local Investment Agencies – Countries like Germany, France, and Belgium have dedicated agencies that assist international companies with setting up operations.

Final Thoughts: Is EU Funding Right for Your Business?

For non-Europe-based businesses, securing EU funding is not always straightforward, but it is possible. The key to success is:

Understanding which EU programs align with your business.
Partnering with European entities, universities, or industry groups.
Demonstrating a positive impact on the EU market.

By taking a strategic approach and leveraging collaboration opportunities, exporters outside of Europe can access valuable funding to support market expansion and innovation.

Looking for Expert Guidance?

Exportia specializes in helping non-EU businesses expand into Europe, access funding, and develop sales strategies. Contact us today at Exportia to explore how we can support your journey into the European market.