Go to Europe: “Understanding Your Product”

As an international consulting firm, Exportia helps small business in hi-tech industries increase their sales in the European market.
Exportia has created a “Go To Europe” framework for this process through its innovative 7 Pillar model, which includes factors like choosing the right country and developing effective marketing strategies. In the next few weeks, we will walk you through the stages of our framework, beginning with Product.
One of the major aspects in hi-tech industries is a product’s compliance. It is always easier to pass European certifications if the product has been evaluated at an early stage of development. For a company to become successful, it must have a strong understanding of its product positioning. What problem is the product solving and for which industry? Where does it stand among its competitors? How will it have opportunities to thrive in the marketplace?
Learn more in the Downloads section of our website at: exportia.com.au/downloads