Exportia Lab
To boost your sales in Europe, subscribe and learn from best practices, practical tips, and from our network of European experts.
Upcoming Sessions
Europe, Where to Start? Choosing the Right Market Entry Point
30 April 2026 (Thursday) — 3:00 PM Sydney (AEST) | 2:00 PM KST | 1:00 AM ET | 10:00 PM PT (29 Apr) | 1:00 AM Canada ET
Europe isn’t one market—it’s 27+ different ones. What about the UK? Where should you start? Learn how to evaluate and prioritize countries based on demand, access, competition, and ease of doing business. Discover the framework top exporters use to make this mission-critical decision. From Germany’s industrial powerhouse to the Nordics’ innovation hubs, we’ll guide you in selecting your ideal launchpad.
Succeeding with Distributors: A Proven 5-Step System
17 June 2026 (Wed) — 9:00 AM AEDT | 7:00 AM KST | 6:00 PM ET / 3:00 PM PT (21 Apr) | 6:00 PM Canada ET / 3:00 PM PT
Distributors or Channel Partners can make or break your success. In this session, we’ll walk you through a proven 5-step process to identify, engage, and manage high-performing distributors across Europe. Learn the secrets of building partnerships that deliver—not just promises, but revenue. Perfect for leaders who want control, clarity, and scale without setting up local offices (yet).
Do’s and Don’ts of Targeting European Multinationals and Government Bodies
22 July 2026 (Wed) — 9:00 AM AEST | 8:00 AM KST | 7:00 PM ET / 4:00 PM PT (16 Jun) | 7:00 PM Canada ET / 4:00 PM PT
Selling to European multinationals and government organizations? The stakes are high—and so are the risks. This session outlines the critical do’s and don’ts to avoid costly missteps and maximize credibility. Learn how to navigate complex procurement processes, build trust in highly regulated environments, and win deals with institutional giants.
Hiring or Not Hiring in Europe? Options, Risks, and Smart Alternatives
19 August 2026 (Wed) — 9:00 AM AEST | 8:00 AM KST | 7:00 PM ET / 4:00 PM PT (16 Jun) | 7:00 PM Canada ET / 4:00 PM PT
Should you hire a team in Europe—or not? This strategic session explores employment models, legal considerations, costs, and flexible alternatives such as outsourced sales agents or EORs (Employer of Record). Walk away with a clear understanding of your expansion options and what’s right for your risk appetite and growth goals.
Recent Sessions
Pricing & Quoting for European customers and distributors
11 March 2026 Wednesday
9:00 AM AEDT | 7:00 AM KST | 6:00 PM ET
3:00 PM PT (10 Mar) | 6:00 PM Canada ET | 3:00 PM PT
Pricing for Europe is not simply about converting currencies – it’s about understanding distributor margins, positioning your product correctly, and structuring quotations that protect profitability while remaining competitive.
In this Exportia Lab session, you’ll learn how European customers and distributors evaluate pricing, how to factor in logistics, duties, and channel expectations, and how to present clear, professional quotes that build trust and long-term partnerships. If you want to avoid costly pricing mistakes and approach the European market with confidence, this session will give you the practical framework to do it right.
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