For many companies globally, Europe is not difficult because of product quality, it is difficult because pricing is structured incorrectly from the start.

Too many exporters underestimate distributor margins, miscalculate landed costs, or structure quotations in ways that quietly erode profitability. Others price too high without understanding competitive positioning and lose credibility before negotiations even begin.

If your company is considering Europe as a growth market, your pricing strategy will determine whether you build long-term distribution or short-term frustration.

In this high-level Exportia Lab session, you will gain executive clarity on:

• How European distributors actually evaluate margins
• What pricing structures are expected across different European markets
• How to calculate realistic channel profitability
• How to structure quotations that build trust and professionalism
• The most common pricing mistakes exporters make – and how to avoid them

This is not a tactical webinar. It is a strategic session designed to help business leaders approach Europe with confidence and control.

The session will be delivered live and is offered free of charge. However, registration is required. If you would like access to the recording afterward, you must register in advance.

If Europe is part of your expansion strategy in 2026, this session will help you ensure that your pricing supports sustainable growth, not hidden losses.

Christelle Damiens Managing Director @Exportia

Christelle Damiens is the Managing Director of Exportia, which provides an outsourced European Sales & Marketing team to Australian B2B manufacturing and technology companies. She is also an award winning author and a business speaker. Her second book “The four steps to generate your first million euros in sales’ won the Australian Business Book Award 2020 in the Communications and Sales category and was a finalist in the Entrepreneurship & Small Business Category, as well as an Amazon best seller. exportia.com.au To learn more, visit : christelledamiens.com

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