Exportia Lab: Get ready for Medica 2023
Medica 2023 is around the corner and it’s time to prepare for it!
In this Exportia LAB we are going share with you how to best prepare for Medica. We will share with you our tips and tricks and how to make the most of this fantastic show!
On this occasion, We invited our Head of Lead Generation, Carmen Schneider to tell us how she achieves success in the med tech sector in Germany.
You will have an opportunity to ask questions.
Key Preparation Strategies for Medica 2023
1. Know Your Priority Countries
With such a diverse international audience, it’s crucial to identify which European countries are your primary targets. Germany is a central hub at Medica, but other countries like the Netherlands, Italy, the UK, and France also have significant representation. Tailor your approach to these key markets to maximize your engagement.
2. Avoid Common Pitfalls with European Distributors
When engaging with distributors at Medica, be cautious about granting exclusivity, especially if you’re a small or medium-sized business. Exclusivity agreements can be risky and challenging to undo if they don’t work out. Instead, consider working with distributors on a country-by-country basis to ensure they can meet your expectations before expanding further.
3. Effective Distributor Engagement
Profile your distributors carefully. They should already have access to your target clients, whether they are GPs, endocrinologists, or surgeons. Evaluate their competence and ensure they align with your market goals.
4. Manage GDPR Compliance
In line with GDPR regulations, make sure to obtain consent from visitors before collecting their data. Ask for permission to send them information and keep them informed about updates and new products. This is crucial for maintaining compliance and building trust with your audience.
5. Optimize Your Booth Setup
Your booth is your primary interaction point with visitors. Ensure it is well-staffed and prepared. If space is limited, two well-prepared team members might suffice. Consider including brochures in multiple languages for your priority countries and utilize QR codes for easy access to digital content.
6. Track and Categorize Leads
Organize your leads efficiently by categorizing them into prospects, current customers, or distributors. Use a systematic approach to record and follow up on interactions. Implement a scan-to-lead device or CRM system to manage this process effectively.
7. Leverage Networking Opportunities
Medica is a great place to network with peers and potential partners. Take advantage of quiet moments to connect with other exhibitors and gather insights. Building relationships with fellow professionals can provide valuable market intelligence and future business opportunities.
Final Tips for a Successful Medica Experience
- Run a Pre-Event Check: Conduct a walk-through of your booth a day or two before the event to ensure everything is set up correctly and is functioning smoothly.
- Keep Your Booth Maned: Ensure that your booth is always staffed to avoid missing out on potential opportunities.
- Find a Reliable Partner: Consider working with an experienced partner to navigate the complexities of Medica and enhance your ROI.
- Prepare Content and Materials: Have all your marketing materials and business cards ready in advance.
- Follow Up Promptly: Speed is essential when following up with leads. Plan your follow-up strategy to maintain engagement with prospects.
By implementing these strategies, you’ll be well-prepared to make a strong impression at Medica 2023. For further assistance in preparing for Medica, don’t hesitate to reach out to experts who can help you optimize your presence and maximize your investment.
Looking forward to seeing you at Medica 2023!
Hosted by:
Christelle Damiens
Managing Director @Exportia
Christelle Damiens is the Managing Director of Exportia, which provides an outsourced European Sales & Marketing team to non-EU B2B manufacturing and technology companies. She is also an award winning author and a business speaker. Her second book “The four steps to generate your first million euros in sales’ won the Australian Business Book Award 2020 in the Communications and Sales category and was a finalist in the Entrepreneurship & Small Business Category, as well as an Amazon best seller. www.exportia.com.au
To learn more, visit : christelledamiens.com
Guest:
Carmen Schneider
Project & Customer Service Manager@Exportia
Born and raised in Germany, Carmen is living in Portugal for 15 years and is passionate about international business development.
As Sales Coordinator for a Portuguese brand & manufacturer taking care of clients around the globe she gained valuable insights on how to grow and cultivate positive relationships with customers and distributors from diverse cultural backgrounds.
