Are you planning to take your business to Europe but don’t know where to start? Have you hired in Europe or established a distributor but are still not generating the revenue you expect? Are your products available in Europe but you’re not meeting your sales target?

Whatever stage you are at in the European market, this book will help you recognise and understand where things might go wrong and learn how you can put your business on the right track. With a proven 4-step methodology, this book helps small businesses fast-track their sales in Europe and reach that first million euros in sales.

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