christelle

Now you have engaged your distributors on a plan for the year. More often than not, then companies forget to manage that programme!

In the initial stages, you may not need a very sophisticated distributor programme. The focus will mainly be hand-holding your distributor. Remember that they have other products to sell and naturally their sales representatives won’t focus on a hard sell. As a new product in their range, they may feel that it is a harder sell than their usual products range.

In this third episode, we will uncover a critical step when working with distributors. This step sets the basis for either success or failure. This is where small businesses often don’t know how to frame their approach to distributors or partners.

For the last ten years, I have been working with Australian small businesses from various high-tech sectors

To help you navigate the process of finding the right country to target, we have created a simple five-step checklist

Managing the European calendar and what it means for your sales

Putting my disappointment aside to see the UK leaving the EU, now is the time to watch how things will evolve. And for me how it will impact our clients in the coming months or more likely years.