One question I often get asked is whether 2022 is still a viable option for business expansion? When expanding into Europe, make sure that your business is ready. If proper planning and preparation is taken, your expansion has a much greater chance of success. I also intend to share with you some of the lessons [...]
Now that you have activated your distributors by generating leads for them, by identifying your future sales champions for them, it’s time to manage them more closely. The objective is now to make sure that this partnership is working. For that, you need to manage them. The way you manage your distributors is first by establishing [...]
In my experience working with small businesses, the most typical mistake after they pick a distributor, is that they believe the job is over. Activating distribution channels is one thing I help my clients with. By doing this, you are securing your distributor’s attention. Keep in mind distributors have other things to promote, and their [...]
Cash flow can be tricky for small and medium high-growth business when they are exporting. In this session, we will hear how Pat Howard, CEO of MSL, solved this issue and was able to get traction in the UK market as a consequence.
As a small business, you may not know how to approach distributors or partners, so engaging your distributors is key to the success of your exporting efforts. There are different ways to approach them, and one of them is when you attend trade shows or digital congresses. Directly contacting your selection of potential distributors is [...]
I have worked with many small Australian businesses in high-tech industries, ranging from medical devices, biotechnology, clean technologies, ICT to electronics and advanced manufacturing during the past fifteen years. I noticed the common mistake they commit is hiring the first European distributor they come across when they decide to export. They believe hiring a distributor [...]
A high-performing European distribution network is critical to your success in Europe. Even more important in 2022, when high-growth businesses don't always have presence in the country!
Our goal is to enable you to gain a better understanding of several things that will allow you to succeed in expanding your business into Europe and avoid the common pitfalls. With my 15 years of experience dealing with non-Europeans doing business in the European market, they often make mistakes when they enter too many [...]
Business expansion in the European Market is not a simple task. Depending on where you want to market your business, there are many factors to consider. You need more than being prepared and fully committed. You need a proven and tested method to be successful in Europe. There are four key factors we have proven [...]
Are you a manufacturer or a software developer, and are exporting a fairly technical product to Europe? Are you wondering how you can support your European customers with local technical skills?
