International Business

How To Succeed in Europe with the Right Product

Successful expansion into the European market is reliant on seven mission-critical export pillars. In this blog series, we will be covering each pillar in depth, beginning with the right product. There are different factors you need to consider in choosing the right products to ensure you succeed in Europe with your exports.  Four key factors [...]

Where has my margin gone? The art of enforcing favourable trading terms with your European clients and distributors

In cooperation with AusIndustry, we hosted a webinar called : "Where has my margin gone? The art of enforcing favourable trading terms with European distributors and clients" Michel Scheuble from Fracht Australia, joined as our guest for a part of the webinar and shared recent updates about Incoterms and international freight.

Which attributes to look for when selecting the best B2B European distribution partner in July 2021 and beyond

Working with high performing distributors is critical for exporters, particularly right at the moment when the ability to travel is reduced and the conditions do not make it easy to recruit a local sales team.

European languages: How realising their importance can give you a competitive edge in Europe

If you deal in the European market it is common to hear people remark that most Germans are fine with English, most Swedes and Dutch have beautiful English - such statements are commonplace and are mainly expressed by British, Australians and Americans, who do not speak any foreign languages and have little understanding of what the Europeans speaking English think and do not always realise what they miss out on.